POLICY FOR PROCESSING OF PERSONAL DATA
Pursuant to and by the effect of Article 13 of the European Regulation 2016/679 concerning the protection of individuals with regard to the processing of personal data (GENERAL DATA PROTECTION REGULATION – GDPR).
As required by the General Data Protection Regulation of the European Union (GDPR 2016/679, Article 13), before proceeding with processing, the interested party (User of the website www.luisaviaroma.com) is informed that personal data collected through the website are subject to processing by the Company through IT and/or telematic tools, for the purposes indicated in this policy.
The personal data subject to processing is collected directly by Luxoforce or by third parties expressly authorized by the Data Controller, or communicated by the Company to such third parties for the pursuit of the purposes described below.
Legal Basis and Purpose of Processing
The personal data provided by the User when browsing the website www.luxoforce.com are processed by the Data Controller in accordance with the current regulations for the protection of personal data.
The legal basis of the processing is identified in the provision of its services by the Company, in the management and facilitation of the website, as well as in the establishment, execution and possible termination of online sales contract concluded between the parties, and in the obligations of the same contract connected either directly and/or indirectly deriving from it.
The processing of your personal data by Luxoforce is aimed at pursuing the following purposes:
1) SUBSCRIPTION TO THE LUXOFORCE NEWSLETTER: In the case that you decide to subscribe to the “Luxoforce Newsletter”, only after your express and specific consent, your personal data will be processed by the Data Controller for sending of commercial or promotional communications, relative updates, for example, to the latest trends, new arrivals, exclusive offers, special events and promotions. To unsubscribe from the newsletter simply click on the unsubscribe link at the bottom of the emails received.
The Data Controller, to compare and where possible improve the results of marketing communication, uses systems for sending newsletters and promotional communication which are equipped with a reporting mechanism. This mechanism reports the number of readers, openings and clicks, the type of device used to read the communication (desktop, mobile), the number of pending users who have not yet confirmed registration, the number of emails sent by date/hour/minute, the detail of the emails delivered compared to those sent, the list of unsubscribers from the newsletter, the number of openings of emails and clicks on individual links, problems displaying the message, link tracking (i.e. the number of clicks made on links contained in the message) and click tracking (which links were clicked upon). This data is used for the purpose of comparing, and where possible improving, the results of marketing communication.
2) REGISTRATION ON LUXOFORCE.COM: In the case that you decide to register on the website www.luxoforce.com, only after your express and specific consent, personal data will be processed by the Data Controller for the purpose of registration on www.luxoforce.com. In particular, in providing your name, last name, email address and the setting of an access password, these will be processed for the creation of your personal account, to speed up the purchase process, to allow you to view the status of orders and receive updates on purchases made, set and change your data and any “Preferences” that will improve navigation, update your account, view the history of returns and requests for the exchange of goods, save favorite items in your Wishlist.
3) ONLINE SHOPPING ACTIVITIES: The personal data you provide will be used for the establishment, management, execution and/or conclusion of the online sales contract. The data you provide will be processed by the Data Controller for the purpose of managing the purchase order with reference to, for example, payment, shipment, management of returns, customer support, administrative and accounting purposes related to the management of the order and the fulfillment of obligations under the current legislation. In case of payment by credit card, the fundamental information for the execution of the transaction (cardholder name, credit/debit card number, expiration date, security code) will be processed by companies in charge using an encrypted protocol and without any third parties being able to access it in any way. This information will never be displayed or stored by the seller Luxoforce.